How do you sell a "food" item that has 0g all the way down its nutrition facts? Create an image. Then make millions. I thought the advertising of Dasani is quite a bit misleading, so I thought I'd help out the nice folks, pro boner. The only modification in each image is the re-made slogan:
I get an email from Dasani a few days after this site opened:
Thank you for taking the time to write. We appreciate the opportunity to respond to your email.
You may be interested to know that DASANI is purified water with minerals added for taste.
We appreciate your taking the time to send us information about the trademark infringement online. We have shared the information you provided with the appropriate people in our Legal Department. They will look into the situation and take whatever action they deem necessary.
Should you have additional questions or comments, please feel free to contact us again. Best wishes.
Elizabeth
The Coca-Cola Company
[THREAD ID:1-46BORW]
This is what I wrote back to Lizze (dasani.support@na.ko.com):
Hey Lizzie,
Guess what? Parody is a guaranteed right of the Consitution. Maybe if you weren't a money-hungry idiot behind a computer monitor all-day long working for a money-hungry corporation, you'd know this. What great PR as well. Coca-Cola going against a small, independent website.
Think you can make funnier captions? Go right ahead, and try using the official Dasani advertisements: [1 - couple] [2 - girl] [3 - guy]. If you make good ones, send them to andraskonya@hotmail.com as unzipped attachments in jpg format. If it's up to my standards, you'll appear on this page, with credit of course. You're probably bored now. Play at my online arcade. No ads and all free. Biggest one as well. I'm surprised myself why it's not a HUGE hit.
